How To Use Marketing Automation In 2023

It's 2023, and things have changed. Food can be delivered via drone, clothes can be made by robots, and marketing automation is now an essential part of any business's marketing strategy. In fact, it's become so important that nearly 60% of businesses are expected to be using some form of marketing automation by 2025.

That doesn't mean that marketing automation is easy to use, or that there's only one way to do it. In fact, there are dozens of different platforms and software options out there, all of which offer unique ways to invigorate your marketing strategy.

In this article, we'll explore the topic of marketing automation and list 8 ways you can make the most of it in 2023.

But First, What Is Marketing Automation?

Marketing automation is pretty much what it sounds like - automated marketing. It's a type of tool used by businesses to streamline, automate, and measure marketing tasks and workflows so that they can focus on other areas of their operations.

Traditionally, marketing automation has been used for tasks like email marketing, lead generation and nurturing social media, and content marketing. However, as technology has developed, its applications have become more diverse. Nowadays, marketing automation can be used for everything from developing targeted marketing campaigns to managing customer relationships and even predicting future customer behavior.

8 Ways to Use Marketing Automation in 2023

Marketing automation can be a powerful tool, but only if it's used correctly. Here are 8 ways you can make the most of marketing automation in 2023.

1. Go Personal

Long gone are the days of addressing customers with generic campaigns and strategies. In order to succeed in marketing today, you need to be personal.

Marketing automation platforms make it easy to collect data about your customers and use it to create targeted personalized campaigns. You can segment your customer base by any number of factors - location, age, gender, interests, purchase history, and more - and then create campaigns specifically designed to appeal to each group.

Not only will this make your marketing more effective, but it will also make your customers feel valued and appreciated. And when your customers feel good about your brand, they're more likely to stick around.

2. Make It Mobile

It's 2023, and an estimated 3.8 billion people use smartphones worldwide - that's almost half the global population

With such a large percentage of people using mobile devices to go online, it's essential that your marketing campaigns are optimized for mobile.

Luckily, most marketing automation platforms offer mobile-friendly features, like responsive email templates and click-to-call buttons. Taking advantage of these features will ensure that your campaigns are seen by the people who matter most - your customers.

3. Get Predictive

Predictive analytics is a relatively new field, but it's one that holds a lot of promise for marketing. In a nutshell, predictive analytics is all about using data to make predictions about future behavior.

For example, let's say you're a clothing retailer. Using predictive analytics, you could analyze your customer data to determine which customers are likely to buy a new winter coat in the next month. You could then send those customers targeted emails or ads urging them to buy a coat from your store. Predictive analytics can be used for all sorts of marketing tasks - from developing targeted campaigns to managing customer relationships. And as the technology continues to evolve, its potential applications are only going to grow.

4. Don't Just Keep Up, Get Ahead

In the world of marketing, it's not enough to just keep up with the latest trends. To really succeed, you need to be ahead of the curve.

That's where marketing automation comes in. By its very nature, marketing automation is designed to help you automate tasks and workflows so that you can focus on other areas of your operation.

5. Get Social

Social media is no longer a nice-to-have for businesses - it's a necessity. In order to reach your target audience, you need to be where they are, and these days, that means being on social media. Marketing automation platforms make it easy to post content to your social media accounts and even schedule posts in advance. You can also use social media data to create targeted campaigns - for example, if you know that a certain group of customers is particularly active on Twitter, you can create a Twitter-specific campaign using marketing automation.

6. Go Global

The world is getting smaller every day, and businesses need to start thinking about going global. With marketing automation, it's easier than ever to reach international audiences.

There are a few different ways to do this.

• Multilingual Campaigns

  One way to reach international audiences is to create multilingual campaigns. This involves creating different versions of your campaign specifically for different languages. For example, if you're targeting Spanish-speaking customers, you would create a Spanish-language version of your campaign. Marketing automation platforms make it easy to manage multiple language versions of your campaigns from one central location.

• Geo-Targeted Campaigns

  Marketing automation tools also make it easy to create geo-targeted campaigns - that is, campaigns that are targeted at specific locations. For example, if you're a business with multiple locations, you could create a campaign specifically for customers in each area. Or, if you're targeting customers in a specific country or region, you can use marketing automation to make sure your campaigns are seen by people in that area.

7. Analyze, Analyze, Analyze

One of the best things about marketing automation is that it provides you with a wealth of data about your campaigns and customers. Don't let it go to waste! As the marketing landscape gets more and more competitive, it's in your best interest to analyze your data and use it to improve your campaigns.

Most marketing automation platforms offer robust reporting features that make it easy to track the performance of your campaigns. Use this information to figure out what's working and what isn't, and then make the necessary changes. The more data-driven you are, the more successful your campaigns will be.

8. Keep It Human

Despite all the talk about automation, it's important to remember that your customers are human beings. This means that you need to treat them as such - with respect, empathy, and understanding.

While marketing automation can help you streamline your processes and free up your time, it's still important to make sure that your campaigns are personal and human. This means taking the time to write well-crafted emails, creating social media content that resonates with your audience, and offering customer support when things go wrong. Amid an ever-digitizing landscape, it's more important than ever to keep that human touch.

At the end of the day, marketing automation is a tool - it's up to you to use it to benefit your customers. The tips outlined in this article are just a start. As you continue marketing automation, you'll no doubt come up with new and innovative ways to improve your campaigns. Just remember to keep your customers in mind, and you'll be sure to succeed.