How We Generated Over $269,027.50 in Revenue in under 90 Days Using Our Full-Funnel Advertising Structure
Client: Frank Macias
Type: Paid Media Strategy
The Problem
The Frank Macias account has online courses with diverse options to fit every budget and skill level, but even though the program had a great offer, it was still lacking a much needed refinement to its account structure.
The courses needed to be introduced individually to optimize and increase overall conversions while scaling to hit financial targets.
The ad account needed to have an organized campaign structure to gather better, cleaner data.
We saw the potential for this program, and knew that with some hard work, we could help optimize its success.
The Strategy
Full Funnel Approach
We implemented a full-funnel campaign strategy with detailed targeting which increased overall brand awareness complementing our remarketing efforts delivering ads to the warmest audiences.
Budget Optimization
We rigorously analyzed the accounts data and used advanced budget optimization techniques to scale ad spend to ($40k/month) while scaling the accounts conversions and revenue by 100%.
Consistent Creative Refresh
We implemented and mapped out a (6 month) marketing plan to stay ahead of campaign planning to ensure the on-time implementation of new campaigns and strategies.
Dark Posting Strategy
We implemented a “Dark Posting” strategy where we created an ad level structure where succeeding ads were to be social proofed under 1 unique ad.
Social Engagement Campaigns
We implemented a page likes campaign strategy to complement our evergreen campaigns increasing page followers to 749,585 followers while increasing organic traffic to the Facebook page and site.
The Results
At Mozwell, we take pride in helping our clients win. We enjoy discovering the problems our clients are facing and providing them with a clear, actionable, roadmap to success. Any business owner knows that a functional business contains a lot of moving parts, and it can be difficult to narrow down exactly where the problem is arising and how to fix it.
When it came to the Frank Macias account, we found that the problem was due to a lack of account structuring. The Frank Macias account is an online ESL training program that teaches Spanish speakers to learn conversational English through the use of a wide variety of online courses.
Courses Sold: 1,106
Revenue: $269,027.50
Duration: 60 - 90 Days
Total Spent: $148,293.52
Total Landing Page Views: 121,932
Total Website Visitors: 679,667